The FTC reads Peoria.com. Who knew?
www.cnbc.com/2024/08 /14/ftc-bans-fake-re views-social-media-i nfluence-marker
"Fake reviews not only waste people's time and money, but also pollute the marketplace and divert business away from honest competitors," FTC Chair Lina Khan said in a statement.
Along with prohibiting reviews written by nonhumans, the FTC's rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product. It also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count. 
