BBB used to be a middle tier housewares retailer. For a few years now, pre-pandemic too, they have become a low tier retailer, no better than Wal-Mart or Target. Target especially has upped their game and has been crushing it against BBB.
There has been a seismic shift in retail in Peoria since Caterpillar moved its executive office out in 2018. I feel the retail industry no longer looks at Peoria as a place to put a middle tier, let alone and upper tier, retail establishment.