Position Desired: Marketing/Public relations

Cover Letter:
Innovative marketing strategist and implementer with 16+ years of proven experience overseeing strategic marketing and communications campaigns to drive revenue growth, increase engagement, and maximize overall marketing ROI. Leverages expertise in developing strategic global messaging that aligns with corporate requirements. Experienced in customer and dealer research, new product launches and trade show and special event coordination. High level of expertise in employee cultural development and implementation and diversity and inclusion strategy.

PROFESSIONAL EXPERIENCE
CATERPILLAR, INC. – Peoria, IL 2/1997 – 2/2009 and 3/2012- 10/2015
Parts Marketing Consultant (10/2003 – 2/2009 and 3/2012- 10/2015) 2009 took voluntary management buyout to spend time with family and was offered and accepted a position to return in 2012.
Top performer and leading Subject Matter Expert (SME) for MarCom practices, known company-wide for creativity and innovation in parts marketing. Highly skilled in managing end-to-end development of strategic global messaging platforms, designing all elements of Marketing Communications for parts and services solutions including dealer/sales support, customer promotions, customer events, multi-channel advertising and sales stimulus efforts.
• Responsible for leading communications efforts for a parts product working with multiple disciplines and creative suppliers with deliverables contributing towards achieving annual sales goals in excess of $800 million.
• Designed and executed multiple highly successful parts product launches including research, naming, and campaign execution.
o In 2012 a significant new product introduction (NPI) was in jeopardy in the face of severe 30% budget cuts mid-project. By maximizing resources delivered all 40+ elements on schedule and set new standards for parts product launches.
o Averted enterprise risk tied to communications of the NPI with proper messaging execution

Desired Compensation / Salary:
$110,000 annual

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