The phrase "Will It Play in Peoria
originated in the early '20s and '30s during the US vaudeville era.
that time, Peoria was one of the country's most important stops for vaudeville
acts and performances. If an act did well in Peoria, vaudeville
companies knew that it would work throughout the nation. The saying was
popularized by movies with Groucho Marx, and on radio programs such as
Jack Benny and Fibber McGee.
Because of its location and demographics, Peoria has since become a
well known test market to gauge the popularity of products and ideas